Project Launch Decision of Big Cheez

Question: Describe about the Report for Project Launch Decision of Big Cheez. Answer: Should Big Cheez Launch Project X or will it turn into Competitions Lunch? Big Cheez is responsible for providing an external assessment regarding Global Technologies new project X program. Such initiative is supposed to increase the share and profitability within the developing biofeedback market segment. Project X launch decision of Big Cheez is taken based on financial, SWOT and risk/scenario analysis along with overall assessment of the project (Gatti 2013). From the market data analysis, it was gathered that the company had a strong record of accomplishment in high tech business and was renowned for launching products to market successfully as compared to its competitors. Such record of accomplishment confirms that the product X launch would attain success in the market. The design engineering team ensured that the team would make the best efforts in taking prototype delivery date as enough engineers were committed to the completion of the project. Moreover, project X is backed up with new technologies that will manufacture superior quality product tha n its competitors. The information gathered from the project management team confirmed that the new project launch is on-schedule and the management predicts that the project launch team will pick up the slack and complete all the tasks successfully within predefined time. Moreover, the product demand forecast depicts that over the upcoming three years the market demand for product X will increase from 12% to 86% (Marmier et al. 2013). Total demands for product X with direct sales, resellers and on internet is estimated to increase gradually until the third year of project launch. Such estimation confirms that project X should be launched, as it will stay ahead of competition with increased demand and profitability. Reference List Gatti, S., 2013.Project finance in theory and practice: designing, structuring, and financing private and public projects. Berlin: Academic Press. Marmier, F., Gourc, D. and Laarz, F., 2013. A risk oriented model to assess strategic decisions in new product development projects.Decision Support Systems,5(6), pp.74-82.